In Turin, Italy, there is a lot of speculation in the industry regarding the supercar that Audi plans to unveil at the Frankfurt auto show in September. Renderings of the car show a wide, bold, red concept vehicle named the Quattro Sport concept. Many are wondering if this showcar is Audi’s response to the BMW i8 plug-in hybrid sports car. The name of the concept connects it to the Audi 80 compact sports sedan that dominated the Rally World in the early 1980s.
After three decades, Audi engineers and designers have advanced technology to create what is expected to be the most advanced, powerful, and spectacular Audi ever produced for the road. The powerplant has not been revealed yet, but it is likely to include E-tron electric-vehicle and hybrid technology. The bodywork will be ultra-lightweight carbon-fiber and aluminum, with a design that is emotional and fully committed to communicating the concept’s technology and potential in a stronger Audi style.
Audi has made significant progress in recent years, positioning itself as a top luxury brand worldwide. The brand is now aiming to compete with its strongest rival, BMW, who is also focusing on EV and hybrid technology as well as innovative carbon-fiber production methods. The competition between Audi and BMW is intense, especially at auto shows, and the upcoming Frankfurt show will be no exception. Audi will have to demonstrate that it is at the forefront of technological advancements in order to stay competitive. It is expected that more will be unveiled about the Quattro Sport concept at the show.
